The way that businesses advertise has undergone drastic changes. An increasing number of businesses are choosing to avoid printed forms of advertising altogether, but even things like side ads and popup ads simply are not as effective as traditional methods of advertising. Vehicle wraps, or ‘graphics’, in particular have been gaining a massive amount of popularity however. Since the benefits are numerous, we thought we would take some time to explore them here.
Unlimited exposure
One of the many reasons that businesses are making the transition to vehicle wraps is that every time this vehicle is driven on the road, the company is receiving added exposure for the business. Anywhere that this person chooses to drive, the people on the road, on sidewalks, or in buildings could actually notice. From there, they might choose to pull their phones out to find out more about your business.
Very hard to miss
Vehicles which have images or writing on them are always sure to attract plenty of attention. With most vehicles being routinely plain, the human eye is simply attracted to anything that is remotely different. It’s important to make sure your vehicle looks aesthetically pleasing and professional.
Consumer friendly
Advertising can often be too aggressive since no one wants to sit through popups or loud commercials while they try to relax at home. A vehicle with graphics is less intrusive than other forms of advertising.
Changing is easy
If you have a wrapped vehicle, there is no need to go buying new fleets or vehicles. You could simply have the wrapper removed and a fresh one applied whenever you want to change the actual advertising. This makes it easy to try out different wrappers in order to find out which one seems to attract the largest response and attention from consumers.
Advertising that is active
There are far too many forms of advertising that are passive. Social media posts and websites rely on others knowing that a product or business exists before drawing attention to itself. The wrapped vehicle could be an impetus to get any potential customers to go your websites.
Cost-effective
The problem with fliers and mailers is that any potential customers might not be receptive to junk mail, so it is barely noticed before being thrown away. Online advertising and commercials could be just as problematic because people will either mute or skip them. These still need to be revised, reposted, and refreshed periodically for maximum effect.
Localised
An ever-increasing number of consumers will prefer to use more local and personal companies for their products and services. For more local businesses, vehicles that are wrapped will provide that personal touch for them, letting potential clients know that they are local to the area.
Supplemented advertising
Vehicle wrapping typically is not a standalone method of reaching the intended target audience, rather being a supplemental form of advertising. If you incorporate it into your current marketing strategy, then the wrapping could be coordinated to provide the same feel and look as other strategies that you utilise.
Severn Signs are Gloucestershire’s leading sign makers and printers. Severn Signs has grown to become the largest independent and trusted sign makers in Gloucestershire, with a knowledge of the sign business that’s second to none. If you’re a new or existing business that’s looking for professional and experienced sign makers in or around the Gloucester area, then take a look at our website www.severnsigns.co.uk or give us a call on 01452 739 156 – we’d be happy to help!